pull is a quarterly journal from Metaphor Studio designed to provide insights into our Community Experience Development™ process of
consulting that culminates in a "pull effect." Metaphor's pull approach through Community Experience Development is the result of over a decade of practicing branding through identity, interactive and advertising strategy and implementation. This publication will highlight specific clients and projects where Metaphor's multi-tiered process has been applied.
Metaphor Studio officially began in 1997 as an advertising and technology agency,
providing identity, interactive and advertising strategic counsel. With
experience, knowledge and an unquenchable thirst to be totally in tune
with its clients' goals and missions, Metaphor Studio has evolved into
a fully immersive Creative Consultancy.
We deliver visual, virtual and verbal metaphors through
brand identity, interactive and advertising strategies and executions
to category leaders in the arts & entertainment, healthcare,
technology, corporate and civic arenas.
Metaphor Studio focuses on the paradigm shift of the branding
"push" mentality to the community "pull" concept. We believe that brand
"audiences" are made up of passive onlookers, but that brand
"communities" are made up of members who are actively engaged with the
brand. With that in mind we utilize strategy and implementation to
convey community as a metaphor for brand transformation.
We are thought leaders in the field of brand marketing and we
specialize in identity and interactive experience management through
Community Experience Development (CeD), our proprietary business
philosophy providing inspiration for sharing, participation and
fellowship among brand communities. Metaphor Studio provides extensive
strategic marketing capabilities along with the unique combination of
experience and technology to expedite all phases of the (CeD) process.
about pull pull is a quarterly publication designed to provide insights into metaphor's Community Experience Development™ process of consulting. metaphor is a full-service brand consultancy in downtown Cincinnati, Ohio's historic Over-the-Rhine neighborhood providing Identity, Interactive, Advertising and Public Relations Strategy for regional and national clients through our Community Experience Development™ brand renewal process.
