Discover Your Organization's Essence, Character and Identity
Participation in Metaphor Studio’s Brand Mantra Workshop will enhance your ability to create community around your brand and convey your brand’s unique and captivating story.
At the start of the session the key concepts of this method will be revealed and described.
Each segment of the workshop is interactive and engaging in an effort to recognize contributions from all participants.
Enhance appreciation of your brand essence among all team members as your brand community evolves over time.
Construct business and marketing communications that convey a unified clarity of voice by understanding the character of your brand community.
Advance the status, effectiveness, and significance of your brand identity through the comprehension of core community principles.
You will leave the workshop with:
The knowledge of what your brand is, how it works, and why it’s important.
A first draft of your brand mantra
a short and compelling three word phrase describing your brand as the key internal message for your organization.
Consensus to the questions:
Who are we? What do we do? Who do we do it for? How do we position ourselves relative to the competition?
A measuring device for strategically communicating your brand in the most succinct and persuasive manner.
An infrastructure for implementing business and marketing communications.
The internal input required to conduct market research with your target communities in order to validate the brand.
The Brand Mantra Workshop from Metaphor Studio provides you with a systematic and strategic way to:
Align your teams in terms of language, as well as, plane of thought.
Provide a clear definition of the brand for all key community stakeholders including individual employees, project teams, departments, divisions, customers, and other identified target communities.
Identify your brand community’s essence, character, and identity for a mantra that all internal constituencies can agree upon.
Each group of workshop participants is a community. Metaphor Studio
stays focused on creating communities that understand your industry,
your business and your research goals. Your internal community is as
important as your external markets.
Realize and celebrate your brand's unique and compelling story. Involve
key decision makers and stakeholders. Each workshop is interactive,
engaging and recognizes contributions from all, assuring everyone will
leave the sessions with a clear understanding of the brand mission.
Available as half-day, one-day or two-day sessions, these workshops
align and define your brand community.
For a personal consultation,
contact: Suzanne Beane, VP, Brand Strategy
about pull pull is a quarterly publication designed to provide insights into metaphor's Community Experience Development™ process of consulting. metaphor is a creative consultancy in downtown Cincinnati, Ohio's historic Over-the-Rhine neighborhood providing Identity, Interactive, Advertising and Public Relations Strategy for regional and national clients through our Community Experience Development™ brand renewal process.
