The Cincinnati USA Regional Chamber is the nation’s fifth largest chamber of commerce, and was an early adopter of the Web. But as their site – CincinnatiChamber.com – grew to be more than 10 years old, metaphor was tapped to give it a new face with a thoughtfully mapped technological framework and modern design standards.
metaphor took a comprehensive, holistic look at the existing Chamber site and delivered new content architecture, with improved navigation making it easier for users to get around with logical organization and “obvious naming.”
The new design introduces a modern face with nearly a dozen new templates that will appeal to cutting-edge tekkies as well as regular Internet surfers. A key feature to the Chamber’s new site is table-less design, which will allow the Chamber’s site to retain its look and feel when accessed by hand-held devices such as the iPhone. The site also includes print-friendly pages.
The new site makes room for the addition of new content easily and efficiently through style pages. The net results: a more user-friendly site for Chamber staff and customers, all designed to help the Chamber achieve its mission of “capturing our places as one of the world’s favorite American business centers.”
about pull pull is a quarterly publication designed to provide insights into metaphor's Community Experience Development™ process of consulting. metaphor is a creative consultancy in downtown Cincinnati, Ohio's historic Over-the-Rhine neighborhood providing Identity, Interactive, Advertising and Public Relations Strategy for regional and national clients through our Community Experience Development™ brand renewal process.
