dmr

Direct Marketing Results is a direct marketing communications company. Since 1987, DMR has focused exclusively on developing winning marketing communication programs for broadcasters. As the industry's only marketing strategists, DMR brings the science of marketing to create client campaigns that meet objectives and achieve lasting results.

CHALLENGE

Metaphor had worked with Direct Marketing Results a few years earlier, as the new President came on board, to develop a new brand identity after a 13 year history. Additionally, Metaphor had developed a number of creative campaigns for this client both online and offline. The time finally came for a full-fledged Corporate Brand Renewal engagement to represent the firm's consulting expertise including their depth of knowledge and experience in the industry.

METAPHOR’S SOLUTION

Working with the strategy team at dmr Metaphor developed a new Web site and trade advertising campaign as part of the new brand strategy for the company. The work has involved consulting services including Brand Positioning, Brand Statement, Brand Research, Tagline Development, Brand Identity Design and System Development, Online Brand Renewal, Collateral Redesign, and Creative Advertising Campaigns.

The Corporate Brand Renewal includes updating existing materials, development of new materials, and focusing on the Web site as the central tool for marketing and communications. The campaign began with the new brandmark, tagline, Web site, and ad campaigns.